In a recent BBC article, it was highlighted that the personal information of more than 200 million American’s was accidentally left open to the public.
The magnitude of the data oversight is significant – involving the possible exposure of nearly 62% of the entire US population’s data, much of it very personal. The size of that breach is 1.1 terabytes of data…that’s a big file! Included in the data are: birthdates, home addresses, telephone numbers, political leanings, suspected religious affiliations, and ethnicities. This data was collected by Deep Root Analytics, a marketing firm whose data is used by political parties in predictive analytic models.

Although specific details of how the breach occurred are not clear, at this early point in the storyline, it appears to GBS that Deep Root Analytics and their internal security processes were sloppy at best.

For more than twenty years, GBS has been helping secure our client’s data and ensuring their critical data is available when and where they need it. We understand that without your data secured and available – you’re not fully “in business”. Contact GBS to discuss how our experts use high-performance technologies to protect and secure your data.